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MEMTECH |
illbruck-sonex noise
control |
architectural l
broadcast / audio |
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SONEXone™ Panels Add More Than Unique Design to Footlocker Retail Arena
Creating this store-wide video experience was quite an acoustic challenge for the Footlocker store design team. Every design element that helps create excitement also creates serious acoustic problems. What was supposed to be fun, could easily become an annoying blur of indistinguishable noise. "We needed to deaden the sound of the arena show," says Joel Torielli, designer for WCJA Architectural and Design Consultants, New Jersey. "Without some sort of sound attenuation, the space was just too lively." The goal was to create a theatrical experience without using any of the traditional solutions such as curtains, carpets, padded seating or acoustic tile ceilings, which wouldn't fit in with the new look Footlocker was after. The "high-tech" look of the arena's exposed ceilings posed yet another acoustic challenge. Those ducts and pipes don't just reflect sounds, they create them. The HVAC ductwork provides a year-round "whoosh" of sound that cuts in and out at the most inappropriate times — say, during a dramatic pause in the video soundtrack. To maintain the arena look, the team chose sound-absorbing panels SONEX®one Panels and installed them high on the walls above normal ceiling height. "The high ceilings were part of the unfinished look that we wanted, but the extra height added to the reverberation problem," Torielli says. "Covering the perimeter with the panels controlled the noise problem. And the convoluted design fit right in with the edgy look and feel of the arena setting." Many other stores quickly followed the prototype store in Boston's Arsenal Mall store. Though the other stores didn't need to use as many panels to get the desired acoustical effect, the high-tech look of the panels has become a key element of the retailer's overall image. The result is a uniform store design that draws customers to the excitement without driving them away because of the noise. illbruck manufactures a broad range of attractive acoustical ceiling tiles, wall panels, baffles, and other noise control products for commercial and industrial applications, including: SQUARELINE® Metal Ceiling Tiles, HARMONI™ and WHITELINE™ Ceiling Tiles, CONTOUR® Wall and Ceiling Tiles, FABRITEC™ Wall Panels, SONEX® Wall Panels and Baffles, and PROSPEC® Barriers and Composites.
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